Wednesday, January 19, 2011

The Active Ingredient

...is bismuth sub-salicylate, otherwise known as '2-hydroxy-2H,4H-benzo[d]1,3-dioxa-2-bismacyclohexan-4-one.'

Just how it works 'is not well documented,' says Wikipedia, but is assumed to be some combo of: a) coating irritated tissues, thus slowing expulsion of fluids into digestive system; b) reducing inflammation of stomach and intestine lining and; c) killing some bacteria;

Once nicknamed 'The Pink Stuff' in early advertisements, it is also the color of Argentina's presidential palace (ie La Casa Rosada, literally 'The Pink House'

This is Bismuth, the key element in the formula:

And this is the aforementioned Pink House...

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